Happy FrEEday!

24 06 2011

06.24.11 marks the launch of another small way we hope to give back to all of you that have supported Community Automotive Repair.

We made it clear from the beginning that we would never lobby or become political for somebody’s vote to “like” us. That said, it took a long time for us to develop a manner in which to grow this social presence and stay committed to our original core values.

In several talks we’ve had with other small businesses we’re fortunate to call neighbors, partners, and friends… we’ve arrived at one simple solution we hope meets your approval.

We’d like more people to know about us (doesn’t that go without saying?) but we don’t tolerate popularity contests. That’s why we invite you to share information about this (what will likely be one of many others to come) small promotion with other you know would directly benefit from hearing about it.

We’d like to introduce you to Free Friday (or FrEEday for short). Every Friday going forward we’re going to give you the opportunity to win a valuable service for FREE. We took a poll and found that most customers are interested in the opportunity to pay ZERO for the oil change service to be done on their vehicle. You made that clear and now it’s time to give you what you’ve requested.

We’re leading with and may stick with one FREE standard oil change service every Friday in 2011. The way this works is very easy.

We’re asking at least 5% (based on our actual current amount of “fans”) of you to “like” our FrEEday post each week. That 5% number will increase as more people add Community Automotive Repair’s page to their feed (new “likes” of the page). Once that 5% mark is reached in “likes” of the FrEEday post every week, the amount of people IN WEST MICHIGAN that make up that 5% will be entered into a daily drawing for FREE service.

The more people you tell, the quicker we reach the qualifying point for the contest each week. 5% response is not difficult, especially as the total number of people following the contest increases. In the interest of full disclosure, this gives you an opportunity to share the news (and participate yourself) of FREE service(s) and it helps us grow our brand and social presence.  Bottom line, we’ve partnered with you in creating a win/win proposition.

OK, now you know how everything works… just a few conditions to cover and it’s GO time.
1) employees and their immediate family members are not eligible to win, but they may still participate if they choose
2) oil change service in particular is limited to standard, premium and synthetic options are available – customer simply needs to pay the difference in cost
3) oil offered for this promotion is limited to 5 quarts – customer to pay difference if vehicle requires additional oil
4) contest offer and rules are subject to change

Who wants FREE service(s)?

Happy FrEEday!


MyArea Card (MAC) chooses CHANGE

8 06 2011

If we were betting people, we’d be willing to wager that you’ve heard of the Entertainment Book.  You know, the multi-colored coupon oriented publication that you most likely purchased to support a school fundraiser a time or two (or more).  Well, were you aware that there’s another form of receiving equal benefits that doesn’t require you to carry around a book?

That’s right, entering into the scene is a new technology offered by Grand Rapid’s own MyArea Card.  Have you spotted MAC around town?

Community Automotive Repair is one of hundreds of other local businesses/organizations featured in this new program.  For $25 you receive a card no bigger than a typical credit card, but we guarantee it can’t/won’t create a similar burden.  No use of credit here, pay the one time $25 fee and start SAVING money – it’s that simple!

MyArea Card and Community Automotive Repair have partnered to offer you significant discounts on quality services in West Michigan, but MyArea Card can also be utilized as a fund raising vehicle (much like its predecessor, Entertainment Book).

Even better, MyArea Card has graciously offered a FREE pre-activated membership ($25 value) to all parties that preregister to CHANGE by 06/17.  Have you chosen CHANGE?

Choose CHANGE.

9 05 2011

ICCF benefit 2011



Fuel up!

3 05 2011

Rising gas prices in Grand Rapids, MI

We understand it may be more difficult than ever to overcome the burden of inflated fuel prices, but please don’t allow that to stop your vehicle from receiving the right amount/type of fuel.  Cutting costs at the pump can lead to significant problems long term.  According to a recent study published by AAA, stranded motorist calls have risen 13% over this same time last year.  While some of those likely have nothing to do with self inflicted issues, confirmed statistics have recorded more drivers stating they were looking to “stretch” the amount of miles they get from each tank.

We understand this mentality.  Really, we do.  At the same time, we encourage you to fight this temptation and cut costs elsewhere instead.  Unfortunately, we have little/no control over the market in regards to oil/gas prices.  We’re with you in hoping they level off (if not drastically decrease) real soon.  In the meantime, the best all of us can do is make adjustments in other areas of our lives to offset the inconvenience.

As to the aforementioned type of fuel issue.  Rule of thumb, use what your vehicle specifically calls for and you’ll be fine.  If you drive a premium fuel only vehicle and choose unleaded, you’re asking for trouble.  This can cause major damage and the cost you were hoping to salvage will actually need to be spent on repairs tenfold.

Lastly, one of the most common oversights is trying to get by with driving your vehicle on 1/4 tank or less most of the time.  Doing this will place additional stress on your fuel pump, and essentially you’ll be asking your system to work 3-5 times as hard.  Simple equation, it won’t last as long as it’s designed to if constantly overworked.

Everyone can relate to this fuel price crisis but please don’t let this temporary setback cause you to make unwise and/or unsafe decisions.

National Car Care Month

28 04 2011

Even though we’re on the tail end of April…

Did you see the Fox17 Morning News this Tuesday?  Click HERE if you missed it.  Todd Vruggink (Service Manager) spent time with Robb Westaby, to promote National Car Care Month.

As always, it’s very important to be aware of where your vehicle may be in its “maintenance life” so be sure to keep good records of work you’ve had performed (written notes or previous sales invoices).  Your owners manual will contain a breakdown of what the manufacturer recommends, usually located toward the back.  We suggest that you familiarize yourself with this schedule, and of course we’re here when you need us should there be other questions that come to mind.  616.774.7048

Happy Spring!

“Change” is afoot…

18 04 2011


Save the date.

846 E Fulton.  Community Automotive Repair.  GR, MI


We’re in this together.

Stay tuned.

Looking through your mirrors…

6 04 2011

If you’ve paid any attention at all to the motor vehicle safety industry lately, you’ve heard a great deal of debate about which is the proper (and ultimately most safe) positioning for your vehicle’s side mirrors.  There’s of course the traditional “narrow” setting, where a sliver of your vehicle is in plain view.  But in recent years a different proposal has received a lot of attention, which has since been marked as the “wide” view.

A former UK law enforcement official has already done a great job researching this topic at length, which can be found HERE.  This author certainly has credentials on the subject and while his viewpoint may be biased, we’re sure you’ll agree that his passion is not suspect.

The link provided will of course include colorful commentary and strong opinion, but does a fairly decent job of looking at this issue objectively as well.  Not being one to retreat from a challenge, we put this information to a test.  Calvin, our Communications/Marketing Coordinator, decided to take it upon himself to experience first hand this modern proposal for changing mirror position.  His account has been captured below:

“In response to the heated debate about mirrors, I’ve been driving with mine positioned in the “wide” view for 4 weeks now and have noticed a few key things.  First, and probably most significant to me, to have vehicles in sight from your rear view mirror and before they’re even out of your rear view appear in your side mirror, that seems to suggest a more “safe” method of driving.  Second, and slightly more critical, driving in reverse does appear to be more difficult so I can see where similar claims can be substantiated.  Last, breaking the habit of looking over your shoulder is extremely difficult to do and not something I’m certain should be eliminated from one’s normal driving.  Overall, my first point is probably enough reason by itself to keep my mirrors set wide, but I don’t find this mode of driving to be drastically different from the way I learned almost 20 years ago.”

Bottom line, this debate will continue and both sides will most certainly attempt to state their case.  It would seem this will come down to personal preference, at least until such time as the NHSTA sets a new mandate.

Which settings do you use?

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